Putting Soul into Skincare

Ashley Priest
5 min readApr 1, 2022

Since childhood, Mandy Lile, the founder of Potency №710 has had a gift for taking an ugly situation and making it beautiful. Unfortunately, thanks to draconian cannabis prohibition, Mandy’s late father spent much of her childhood incarcerated on cannabis charges. This is without a doubt something that fuels her fire to change the stigma surrounding this plant, and she is doing so through beauty. It is this force and the intentions that she puts into the products Potency offers that stands them apart from the rest making it more than a brand, but rather a lifestyle. A lifestyle of selfcare powered by nature…

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